What if you discovered that your greatest asset in influence isn't a script or a pitch — but a strategic narrative ?
In-demand negotiation coach Joseph Plazo, insists that storytelling for persuasion techniques are the most overlooked skill in business today
Why Storytelling Works in Sales
The brain is wired for story. Narratives activate more of the brain than raw data.
Through years of training CEOs, attorneys, and negotiators, Joseph Plazo teaches that storytelling isn’t about fluff—it’s about framing.
The Anatomy of a Persuasive Story
Here’s the framework Plazo teaches:
Setting the Stage : Tap into shared emotions.
Rising Tension: Show what’s at stake.
Emotional Climax: Share your personal aha moment.
The Resolution : Tie it back to your offer.
Plazo’s genius lies in timing.
Real-World Sales Applications
Whether you're selling SaaS, these narrative arcs remove buyer hesitation.
A founder Joseph mentored secured buy-in from a hesitant board
Building Your Arsenal of Narratives
Start with these questions:
What stories shaped you?
Where did you overcome adversity?
When did your product solve a painful problem?
How did a client’s life change after your service?
Great storytellers rehearse, tweak, and time.
check here The Last Word
In a world saturated with information, the one who tells the best story walks away with the signed contract.
Joseph Plazo’s storytelling for persuasion techniques are your unfair advantage in any room.
Your story is your superpower.